Philippine Department of Agriculture – Tokyo
Prized marbled wagyu at crossroads as industry shifts focus to fat quality

Prized marbled wagyu at crossroads as industry shifts focus to fat quality

Evaluating wagyu beef for its quality of fat, rather than its quantity, is a growing trend in the livestock industry. At Japan’s largest wagyu fair, held in October, a new category was established to focus on “fat quality,” which is believed to be the key to taste and tenderness. Behind the move is saturation of market for top-rated wagyu across the country as a result of the pursuit for high-end meat, which has made it difficult for producers to differentiate themselves. With the graying of the population and increasing health consciousness, a growing number of consumers are preferring lean meat. Meanwhile, knowledge about how to fatten cows to achieve high-fat […]

Tohoku fruit producers look to overseas markets for growth

Tohoku fruit producers look to overseas markets for growth

As Japan’s domestic consumption of goods is set to drop due to a declining population, the government is now turning to overseas markets for the nation’s farm products, aiming to expand annual agricultural exports to ¥5 trillion in 2030. Fruits produced in Japan, which are highly valued worldwide, could be the key to increasing exports. Fruit producers in the Tohoku region are seeking ways to cultivate new markets and expand their sales channels overseas. India opened its market for Japanese apples in March this year. With the world’s second largest population of 1.3 billion, India is expected to overtake China as the world’s most populous country as early as next […]

「白神ねぎ」台湾へ 海外販路で需要拡大 評価高く秋冬追加輸出も JAあきた白神

「白神ねぎ」台湾へ 海外販路で需要拡大 評価高く秋冬追加輸出も JAあきた白神

台湾向けに輸出される「白神ねぎ」(秋田県能代市で)  【あきた白神】JAあきた白神は、本年度から「白神ねぎ」の販路拡大を目指し、台湾への輸出に乗り出した。8月から今月にかけ、合計500キロの夏ネギを輸出。現地では「見た目も良く、自信を持って顧客へ提案できる」と高評価で、当初予定していなかった秋冬ネギを追加で輸出することも決まった。  輸出は秋田銀行グループの地域商社「詩の国秋田」と、行政機関の協力を得て始めた。  輸出品の「白神ねぎ」は東京都中央卸売市場大田市場を経由し、台湾が指定する荷受会社を通じて、空輸で現地に到着。台湾の百貨店で販売する他、料理店向けに業務用として納品している。価格は百貨店の食材売り場で、2本260台湾ドル(日本円で約1200円)で販売する。  「白神ねぎ」は国内ではブランドネギとして一定の知名度を誇る。さらに需要を拡大するため、海外に販路を求め、農家の手取り向上につなげる狙い。他にも台湾に輸出しているネギ産地はあるが、高品質・安定生産を心がけ、売り場を確保し、「白神ねぎ」ブランドの優位性を高める。  台湾と日本では、ネギ栽培に使える農薬が異なり、同社台北支店が台湾の農薬基準を調査。JAが、生産者に基準を満たすネギ栽培への協力を求めて営農指導などを行い、約1年かけて準備してきた。  JA販売課の清水貴智経営相談員は「台湾でも受け入れられると自信を持ち準備してきた。販路拡大の観点から、白神ブランドの他品目も積極的に海外進出を目指したい」と意気込む。  JAは9月上旬の台湾の中秋節のセール期間中、食品売り場でプロモーション販売を行う。期間中の台湾消費者の反応を見ながら、一層の販路拡大に取り組んでいく。 引用:https://www.agrinews.co.jp/ja/index/102174

Japan farm exports in 2022 1st half hit record high as more dine out

Japan farm exports in 2022 1st half hit record high as more dine out

TOKYO (Kyodo) — The value of Japan’s agricultural and seafood exports in the first six months of 2022 expanded 13.1 percent from a year earlier, marking a record high for the period, as waning coronavirus cases encouraged more people to eat out, government data showed Friday. Exports in the January-June period totaled 652.5 billion yen ($4.9 billion), supported by robust shipments to the United States as well as a weaker yen, according to the data released by the Ministry of Agriculture, Forestry and Fisheries. A range of items also hit record highs, with exports of scallops climbing 67.8 percent to 38.7 billion yen and those of yellowtail rising 64.5 percent […]

Sake brewers building brand cachet by cultivating bespoke rice crops

Sake brewers building brand cachet by cultivating bespoke rice crops

NAGOYA – Japanese brewers are gaining visibility by cultivating their own rice crops, using local grains to promote the unique characteristics of their regional sakes amid a surge in popularity of rice wine overseas. The change is unusual as sake breweries normally procure raw rice from farms around the country. In early July, workers at Shibata Brewery Co. removed weeds by hand from rice paddies adjacent to its brewery in a mountainous region called “Kanzui,” literally “God’s water,” on the outskirts of Okazaki, Aichi Prefecture.Yuki Shibata (R), vice president of Shibata Brewery Co., and Akihiro Ikeru, in charge of rice cultivation at the sake brewery, remove weeds from paddies of […]

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