Philippine Department of Agriculture – Tokyo
Prized marbled wagyu at crossroads as industry shifts focus to fat quality

Prized marbled wagyu at crossroads as industry shifts focus to fat quality

Evaluating wagyu beef for its quality of fat, rather than its quantity, is a growing trend in the livestock industry. At Japan’s largest wagyu fair, held in October, a new category was established to focus on “fat quality,” which is believed to be the key to taste and tenderness. Behind the move is saturation of […]

DA doubles down on “Be RICEponsible” advocacy

DA doubles down on “Be RICEponsible” advocacy

“To show our never-ending support to our rice farmers, we must patronize buying locally produced rice and rice-based products,” Department of Agriculture (DA) Assistant Secretary for Operations Arnel De Mesa urged. During the Opening of the National Rice Awareness Month (NRAM) Exhibit at DA on November 14, 2022, Assistant Secretary De Mesa highlighted the “Be […]

Tohoku fruit producers look to overseas markets for growth

Tohoku fruit producers look to overseas markets for growth

As Japan’s domestic consumption of goods is set to drop due to a declining population, the government is now turning to overseas markets for the nation’s farm products, aiming to expand annual agricultural exports to ¥5 trillion in 2030. Fruits produced in Japan, which are highly valued worldwide, could be the key to increasing exports. […]

Agri dep’t launches Green Revolution 2.0 for a food-secured nation

Agri dep’t launches Green Revolution 2.0 for a food-secured nation

In line with the strong commitment of the national government towards achieving food security, the Department of Agriculture through the Bureau of Plant Industry (DA-BPI), launched the Green Revolution 2.0: Plants for Bountiful Barangays Movement (Luntiang Ani ng Mamamayan) on October 26 at Rizal Park in Luneta, Manila. The Green Revolution 2.0 is an initiative […]

Embassy officials, PCCI-Japan visit Mekeni plant

Embassy officials, PCCI-Japan visit Mekeni plant

“It was a fruitful and meaningful visit from our distinguished guests”, said Pruds Garcia, President of Mekeni Food Corporation when the delegates from the Philippine Chamber of Commerce and Industry in Japan (PCCIJ) and officials of the Embassy of the Philippines-Tokyo paid a visit in the country’s most advanced and world-class meat processing plant of […]

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