NAGOYA – Japanese brewers are gaining visibility by cultivating their own rice crops, using local grains to promote the unique characteristics of their regional sakes amid a surge in popularity of rice wine overseas. The change is unusual as sake breweries normally procure raw rice from farms around the country. In early July, workers at […]
A high-end Japanese strawberry has become an overnight sensation in New York as the city’s gourmands clamor to get their mouths around the fruit that has quickly earned a reputation for packing a sweet punch. Oishii Farm, a venture launched in 2017 by Hiroki Koga, 35, produces the Japanese variety of strawberry called “The Omakase […]
The price hikes hitting Japanese consumers show no signs of abating. One supermarket in Tokyo is planning more price hikes from October. The retailer in Koto Ward has raised prices for about half of the products in the store since spring, including essentials such as noodles, bread, and cooking oil. The manager says he has […]
TOKYO,Aug.27 – Many new-wave wagashi, traditional Japanese confections, are hitting the market, responding to the changing preferences and lifestyles of consumers who want to live a healthy life and have long-life wagashi. Some confectioneries introduced new ingredients to add value, for example, to win over a wide variety of consumers. Such efforts are providing a […]
TOKYO, Sept. 10 – Prime Minister Fumio Kishida on Sept. 9 instructed the government’s headquarters for stable food supply and sustainable agriculture to review the basic law on food, agriculture and rural areas, known as the “constitution of agriculture policies,” with a view to revise it. Agriculture minister Tetsuro Nomura said the government will show […]
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